A Professional Champion
Bowling Champion or Content Professional? It's anyone's guess.
Hi, I'm Erin, a content strategist and manager based in Southern California.
You may be thinking, "Sure, you create content, kthnxbye," but I'm here with an answer to that challenge: Content pros are the answer. (Psst! Check out my portfolio while you're here.)
What do I mean when I say content professionals are The Answer?
Think about it: Each time someone uses a search engine, they're asking a question. Your content is your response. Whenever someone navigates to your website, they're looking for a solution. Where will they find it? Your content.
As a content professional, I predict what your target audience wants and I deliver what they need. (Spoiler Alert: those are not the same things.) My specialty is creating content that provides the answers customers didn't know they were looking for in a way that makes them feel like your product was built for their unique circumstances. A custom-built answer from a puzzle-piece-perfect partner.
When people are face-to-face with answers, they convert. They buy. They stick around. That's why content is The Answer.
Now that I've spilled my guts, I want to bore you for a minute with what I actually do - aside from just "creating content". As a content professional, I...
Build content strategy
Tailor your content to SEO and SGE standards
Make your brand sound human
Plan social, long-form, and specialty content
Ghostwrite thought leadership content
Dream up new customer experiences
Research at a pro level
Trace repeated statistics and data
Optimize your web copy
Absorb industry news and info
Work with product and demand teams
Listen to sales and support teams
Back up company leadership
Connect all the dots
Get excited over cool writing
Say "No" a lot
Do a lot of this and a lot of that (never a little of anything!)
Here are some programs I've worked with:
HubSpot
Salesforce
Frase
Notion
Google Analytics
Pardot
Webflow
All the ESPs
Asana
Atlassian products
Wordpress, Squarespace, and the like
And more... I've been around long enough; if you work with a program I didn't list, ask me about it! Chances are I've made contact.
I have specialty expertise in
top-tier technical writing
nonprofits and the social good space
real estate marketing
robust email marketing programs
enticing shopping content
and more!
So if you want to be the solution your customers need, let's start a conversation. I could be the answer you're looking for.