A Professional Champion

Bowling Champion or Content Professional? It's anyone's guess.

Hi, I'm Erin, a content strategist and manager based in Southern California.

You may be thinking, "Sure, you create content, kthnxbye," but I'm here with an answer to that challenge: Content pros are the answer. (Psst! Check out my portfolio while you're here.)

What do I mean when I say content professionals are The Answer?

Think about it: Each time someone uses a search engine, they're asking a question. Your content is your response. Whenever someone navigates to your website, they're looking for a solution. Where will they find it? Your content.

As a content professional, I predict what your target audience wants and I deliver what they need. (Spoiler Alert: those are not the same things.) My specialty is creating content that provides the answers customers didn't know they were looking for in a way that makes them feel like your product was built for their unique circumstances. A custom-built answer from a puzzle-piece-perfect partner.

When people are face-to-face with answers, they convert. They buy. They stick around. That's why content is The Answer.

Now that I've spilled my guts, I want to bore you for a minute with what I actually do - aside from just "creating content". As a content professional, I...

  • Build content strategy

  • Tailor your content to SEO and SGE standards

  • Make your brand sound human

  • Plan social, long-form, and specialty content

  • Ghostwrite thought leadership content

  • Dream up new customer experiences

  • Research at a pro level

  • Trace repeated statistics and data

  • Optimize your web copy

  • Absorb industry news and info

  • Work with product and demand teams

  • Listen to sales and support teams

  • Back up company leadership

  • Connect all the dots

  • Get excited over cool writing

  • Say "No" a lot

  • Do a lot of this and a lot of that (never a little of anything!)

Here are some programs I've worked with:

  • HubSpot

  • Salesforce

  • Frase

  • Notion

  • Google Analytics

  • Pardot

  • Webflow

  • All the ESPs

  • Asana

  • Atlassian products

  • Wordpress, Squarespace, and the like

And more... I've been around long enough; if you work with a program I didn't list, ask me about it! Chances are I've made contact.

I have specialty expertise in

  • top-tier technical writing

  • nonprofits and the social good space

  • real estate marketing

  • robust email marketing programs

  • enticing shopping content

  • and more!

So if you want to be the solution your customers need, let's start a conversation. I could be the answer you're looking for.